{"id":19860,"date":"2022-09-01T12:56:17","date_gmt":"2022-09-01T12:56:17","guid":{"rendered":"https:\/\/rauhankasvatus.fi\/staging\/?post_type=elayout&#038;p=19860"},"modified":"2022-09-14T06:29:51","modified_gmt":"2022-09-14T06:29:51","slug":"vastamainos","status":"publish","type":"elayout","link":"https:\/\/rauhankasvatus.fi\/staging\/vastamainos\/","title":{"rendered":"Vastamainos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19860\" class=\"elementor elementor-19860\" data-elementor-post-type=\"elayout\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94ff64e banner_sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ff64e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bb24624\" data-id=\"4bb24624\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-377ad70b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377ad70b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5695dabf\" data-id=\"5695dabf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e741199 elementor-widget elementor-widget-heading\" data-id=\"6e741199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vastamainokset<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afd3382 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afd3382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42740f0e\" data-id=\"42740f0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b80715e elementor-widget elementor-widget-text-editor\" data-id=\"6b80715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Vastamainokset ovat\u202f<\/span><span data-contrast=\"none\">mainosparodioita<\/span><span data-contrast=\"none\">, joissa mainosten omaa visuaalista ja tarinallista kielt\u00e4 k\u00e4ytt\u00e4m\u00e4ll\u00e4 kommentoidaan kulutusyhteiskunnan ongelmia, kuten tuotannon ymp\u00e4rist\u00f6haittoja, ihmisoikeusloukkauksia tai kauneusihanteita. Vastamainos on kriittinen puheenvuoro, joka keskustelee kuluttamista edist\u00e4v\u00e4n markkinointiviestinn\u00e4n kanssa sen omalla kielell\u00e4.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Vastamainokset ovat osa\u202f<\/span><span data-contrast=\"none\">kulttuurih\u00e4irinn\u00e4n genre\u00e4, jolla otetaan kantaa yhteiskunnassa n\u00e4kyviin ilmi\u00f6ihin<\/span><span data-contrast=\"none\">. Vastamainoksia voidaan pit\u00e4\u00e4 er\u00e4\u00e4n\u00e4 yhteiskunnallisen keskustelun, osallistumisen sek\u00e4 taiteen muotona.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Vastamainoksiin tutustumalla sek\u00e4 niit\u00e4 tekem\u00e4ll\u00e4 voi oppia tarkastelemaan markkinointiviestint\u00e4\u00e4 tarkemmin, viestinn\u00e4n tavoitteita ja keinoja arvioiden.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><b><span data-contrast=\"none\">Eetti ry<\/span><\/b><span data-contrast=\"none\">\u202feli Eettisen kaupan puolesta on tuottanut opettajille oppaan vastamainosty\u00f6pajojen toteuttamiseksi. Opas on suunniteltu erityisesti alakoulujen ylemmille luokille, mutta on sovellettavissa my\u00f6s yl\u00e4kouluille. <a title=\"Eettin opas vastamainoksiin PDF\" href=\"https:\/\/eetti.fi\/wp-content\/uploads\/2018\/11\/VASTAMAINOS_2018_VERKKO.pdf\">Voit ladata Eetti ry:n oppaan t\u00e4st\u00e4 [PDF].\u00a0<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"class_list":["post-19860","elayout","type-elayout","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/elayout\/19860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/elayout"}],"about":[{"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/types\/elayout"}],"version-history":[{"count":10,"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/elayout\/19860\/revisions"}],"predecessor-version":[{"id":20309,"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/elayout\/19860\/revisions\/20309"}],"wp:attachment":[{"href":"https:\/\/rauhankasvatus.fi\/staging\/wp-json\/wp\/v2\/media?parent=19860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}